فَسَبِّحۡ بِحَمۡدِ رَبِّكَ وَكُن مِّنَ ٱلسَّٰجِدِينَ
So glorify the praises of your Lord and be of those who prostrate themselves (to Him).
Build Your Business Without Compromising Your Deen
For Muslimah Coaches & Entrepreneurs Committed to Halal Business Practices
Welcome, a dedicated space for research and development in the online business, personal development, and coaching industries from the perspective of our religion Islaam.
This is not a typical business website. This is a hub for critical investigation and solution development.
What This Website Is About
research
Conduct investigative research to expose the problems evident in the online business, personal development, and coaching industries. Problems that contradict our principles and lead Muslims away from what is pleasing to Allaah.
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The issues researched include:
- The glorification of money and self in online business culture
- Psychological manipulation tactics disguised as “ethical marketing”
- Eastern spirituality and western philosophy embedded in personal development and coaching modalities that contradict our fundamental belief in Tawheed
- Practices and frameworks created by people whose lives and methods bear no resemblance to the Prophet Muhammad ﷺ
These are not surface level observations, these are deep dives into specific practices, trace their origins, examine their compatibility with Islaam, and present findings based on evidence.
development
Based on research, the process of development begins to create halal alternatives. Frameworks, methodologies, and solutions that allow Muslim coaches and entrepreneurs to build and market their businesses without compromise.
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This is not just a critique of mainstream methods and leave you without options. Whatever is learned from the Qur’aan, the Authentic Sunnah, and the understanding of the Salaf and explained by the scholars, is then utilized to create practical products and services for the online business, personal development, and coaching industries.
Everything that is develop is based on principles understood from the religion. Not adapted from secular frameworks, but built from the ground up according to our deen.
Why This Work Matters
The online business and coaching world has become increasingly problematic for Muslims who strive to operate with taqwa.
You’re told to follow methods that:
Put the self at the center instead of Allaah
Use manipulation and deception in the name of “persuasion & psychology”
Draw from ideologies and spiritual practices that directly contradict Tawheed
Encourage you to expose yourself and compromise your modesty for “visibility”
Many business Muslim women sense something is wrong, but there’s no central point of information.
There’s no one systematically investigating these issues in English and developing alternatives based on the Qur’aan the sunnah with the understanding of the companions and scholarly guidance.
That’s what this website exists to provide.
What You’ll Find Here
In Depth Research
Articles, analyses, and investigations into specific practices, modalities, and frameworks used in online business and coaching. I examine:
- Where these methods originate
- What beliefs and philosophies underpin them
- How they contradict Islamic principles
- Why they’re problematic for Muslim practitioners
Wholesome Solutions
Frameworks, methodologies, and tools developed as alternatives to mainstream practices. These include:
- The Wholesome Brand™ Methodology, a complete system for building a halal business presence without self promotion or manipulation
- Wholesome marketing strategies that rely on truth and service, not psychology and persuasion
- Business planning tools using the Hijri calendar
- Launch frameworks free from false scarcity and hype tactics
Services Born from Research
My consulting, coaching programs, and critical analysis services are direct applications of this research work. They exist to help Muslims implement what I’ve developed:
- Business Consulting: Clarity and strategic direction with reminders from the deen
- Critical Analysis Service: Auditing your business model and modalities for halal compliance
- Coaching Programs: Structured support to build using Islamic principles
- Resources: Tools and frameworks aligned with Qur’aan and Sunnah
My Background & Approach
By the Favor and Mercy of Allaah, I’ve been in the online business world since 1997, I became Muslim in 2004, and stepped back from online business. Years later, I returned and entered into business coaching and found myself caught in the hype, the call to money, the glorification of those who made the most, the bad manners, the manipulation.
Doubts and a strong dislike for what was accepted by many lead me to start looking into modalities and practices and the more I researched, the clearer it became that many common practices in these industries are fundamentally wrong from the perspective of Islaam.
Alhamdulilaah more people are starting to question these methods and practices, posting about it and raising awareness, but there is no central place to learn about them in English and no systematic investigation, and not much development of true alternatives, سُبْحَانَ ٱللَّٰهِ.
Our lives are for the worship and glorification of Allaah, and our businesses should be a means to aid us in this, and not lead us away from it. Everything in mainstream business culture, led by non Muslims, calls people to self worship without and many are not realizing what’s really going on.
Many of the people looked up to in these industries are absolutely nothing like the Prophet Muhammad ﷺ.
This work is an attempt, بإذن الله, to provide what’s missing: thorough research and the development of solutions that actually align with our deen.
This Resource Is For You If:
- You’re a Muslimah coach or entrepreneur who senses something is wrong with mainstream methods
- You want to understand specifically what practices contradict Islaam and why
- You’re looking for alternatives that are built on Islamic principles, not secular methods with Islamic terminology added
- You’re willing to examine your own business practices honestly
- You want to build something that pleases Allaah, even if it means doing things differently from everyone else
IF YOU’RE NEW HERE
The Wholesome Brand™ Framework Understand the core methodology THAT HAS BEEN developed as an alternative to personal branding
Research Articles Dive into specific investigations of problematic practices
Services & Programs Explore how to implement these solutions in your own business
About this work
LEARN MORE ABOUT MY JOURNEY AND WHAT DRIVES THIS RESEARCH
A note on the approach
Everything shared on this website is approached as a learner. I am not a scholar, I refer back to the Qur’aan, Authentic Sunnah, the people of knowledge and scholarly information to keep things factual and truthful, بإذن الله.
Success is decreed by Allaah. This work isn’t about having everything perfectly figured out. It’s about being passionate enough to investigate, learn, and share what benefits.
I continue to research, develop, and refine based on what I learn. This is ongoing work, إن شاء الله.
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